A behavioural model for studying consumer purchasing decisions in a product line

• المؤلف الرئيسي: Tan, Mark Wei Liang
• مؤلفون آخرون: Chen Songlin
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2015
• الموضوعات: DRNTU::Engineering::Mechanical engineering
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/64590
• المؤسسة: Nanyang Technological University

The study of consumer behaviour allows the firms to understand consumers’ unique consumption habits. The sales and profits of a firm are dependent on the consumers’ purchasing decision. The identification of a consumer motive is an important step as it ensures that a product will satisfy the consume...