A behavioural model for studying consumer purchasing decisions in a product line

• Main Author: Tan, Mark Wei Liang
• Other Authors: Chen Songlin
• Format: Final Year Project
• Language: English
• Published: 2015
• Subjects: DRNTU::Engineering::Mechanical engineering
• Online Access: http://hdl.handle.net/10356/64590
• Institution: Nanyang Technological University

The study of consumer behaviour allows the firms to understand consumers’ unique consumption habits. The sales and profits of a firm are dependent on the consumers’ purchasing decision. The identification of a consumer motive is an important step as it ensures that a product will satisfy the consume...