A behavioural model for studying consumer purchasing decisions in a product line
The study of consumer behaviour allows the firms to understand consumers’ unique consumption habits. The sales and profits of a firm are dependent on the consumers’ purchasing decision. The identification of a consumer motive is an important step as it ensures that a product will satisfy the consume...
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Main Author: | Tan, Mark Wei Liang |
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Other Authors: | Chen Songlin |
Format: | Final Year Project |
Language: | English |
Published: |
2015
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/64590 |
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Institution: | Nanyang Technological University |
Language: | English |
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