BUSINESS MODEL SELECTION USING FACTOR RATING METHOD BASED ON ANALYTICAL HIERARCHY PROCESS (AHP) FOR STREET FOOD PRODUCT DEVELOPMENT IN BANDUNG
Culinary industry is one of the most popular business to be started by entrepreneurs in Indonesia. With various reasons, there are so many people who open their new business based on the culinary field. This circumstances is happening in every big cities, including Surabaya, Yogyakarta, Bogor, an...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41768 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Culinary industry is one of the most popular business to be started by entrepreneurs in
Indonesia. With various reasons, there are so many people who open their new business based
on the culinary field. This circumstances is happening in every big cities, including Surabaya,
Yogyakarta, Bogor, and Bandung. The culinary business also included on 16 subsectors
creative economy in Indonesia. For the development of MSME (Micro Small Medium
Enterprise), the culinary sector greatly helped increase Indonesia's Gross Domestic Product
(GDP). According to data from an organization under the government, Bekraf, said that this
sub-sector contributed about 41% of the total GDP of Indonesia's creative economy.
Talking about food and beverages disruptive product, there is a type of food which is very
popular all around the world. Many people diversify this food by a name called “Street food”.
Based on Wikipedia, Street food is described as “ready-to-eat food or drink sold by a hawker,
or vendor, in a street or other public place, such as at a market or fair”. This street food
phenomenon is quite famous in Indonesia including Bandung itself. Supported by many events
that held indoors or outdoors, and also combined with the development of an online delivery
system, street food has become a new alternative for many food lovers in Bandung.
This study aims to solve existing problems, in particular the assessment of the applied
business model in O’Bagel Company who has operated more than 1 year. Based on these
findings, researchers can compare alternative business models that are available for use within
the organization. The data is determined using root cause analysis. Subsequently, various
criteria are weighted using the analytical hierarchy process (AHP) and analyzed using the factor
scoring method to obtain the best alternative. In addition, this study may also be a consideration
for other companies to evaluate their business model |
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