QUALITATIVE RESEARCH ON ‘POINT OF SALE’ TECHNOLOGY ACCEPTANCE IN FASHION BUSINESS CASE STUDY OF RUMAH BUSANA KORINA

• Main Author: Rifki Ismianto, Muhammad
• Format: Final Project
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/41800
• Institution: Institut Teknologi Bandung

Technology has advanced exponentially in the modern era. It conducts significant transformation which can be seen through the perspective of human lifestyle. This includes the way people communicate, behave, and think. The development of technology has certainly increase the ease for human to do so much in so simple methods. This is also the concern for every business existing in the world in order to gain efficiency and effectivity. Many manufacturers of clothing have implemented automated machinery and computerization to increase their productivity. Professionals agree that increased technological integration is benefiting companies by capitalizing on industry needs, employee engagement, and is generating increased productivity. One particular business organization in clothing industry is Rumah Busana Korina. It is a business organization which operates in the fashion industry, particularly Hijab clothings. Korina has only just recently improve their internal management towards technological advancements. In November 2018, they implement a system of Point of Sale. Most of fashion retailers has implemented point of sales since the first time they operate. Point of Sales is an automation-based program designed to process all business calculation, particularly that of production and of sales. The purpose is to simplify and summarize calculation so the users will have automated results. The author had previously conducted preliminary research on Rumah Busana Korina. Without the technology, the owner stated that there may be lots of human error in the business operations of RBK, such as what happened in the business before implementing the POS technology. This intrigued the author to analyze how deep Point of Sale technology is implemented compared to its actual capability of the system. One of the methods to identify how in-depth a technology is being accepted is by using Technology Acceptance Model. (TAM). TAM is a model that can be used to analyze the factors that influence the acceptance of a system or information system. The objectives of this research are to identify the acceptance of POS implementation towards employees work process in Rumah Busana Korina, and to compare the implementation of POS in Rumah Busana Korina with the actual intended use of the system. This research uses qualitative approach with utilizing interview and observation as data gathering tools. The author analyses the data using descriptive method. The result of this research shows that POS in Korina has been implemented well in some aspects, but not fully optimized. The usage of POS is limited due to the absence of system training.