PROPOSED MARKETING STRATEGY FOR PT DWIPUTRA SABARAYA KANCANA (CASE STUDY : RASAMALA HOUSING CLUSTER)
Housing is one of the property sectors that has attractive prospects. This was caused by the demand for houses which were not solely for living quarters. Houses have unique aspects, the demand has two sides based on two motives, namely consumption motives and investment motives (Arrondel, Badenes an...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/42194 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |