THE VISUAL MEANING OF BANJARMASIN CITY SYMBOL AS SOCIO-CULTURE IDENTITY

• Main Author: georgia andriani, Yolanda
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/42299
• Institution: Institut Teknologi Bandung

Regional symbols are the product of community production, which has a strategy to give expression, identity images, and values that have ideology or meaning through visual media. The symbol has an infrastructure that must be easily understood, delivered, placed, structured, effective, respects norms and regulations, and is able to become an identity. Regional symbols are used to convey identity for a region, province, community agency and official agencies such as those of the government. The Republic of Indonesia Government Regulation states that the regional symbol is a cultural symbol, must be a binding unit for the reflection and preservation of the preservation of the socio-cultural values of the local community. Based on these regulations, the purpose of this study is to examine the visual meaning of the symbol of the city of Banjarmasin as the socio-cultural identity of the local community, has a diversity of tribes and nations, resulting in cultural acculturation in the city of Banjarmasin which is interesting to study, related to socio-cultural values as the ideology of the formation identity on the symbol of the City of Banjarmasin. This research uses a qualitative approach, with data search methods through visual ethnography. Starting from observation and visual data collection in the city of Banjarmasin to find out the identity and value of the socio-cultural system formed in the community. Then interviews with related agencies in the government, culturalists, and the community in the city of Banjarmasin. All data obtained, processed and reduced using data triangulation techniques based on the study of documents and archives, and related literature. The results of this study revealed that the Banjarmasin City symbol is closely related to the socio-cultural values of the Banjar tribe as the majority tribe, the historical background of the Banjar Kingdom and the Banjar Sultanate. Visualization of regional symbols includes identity and attractions, natural and economic resources, and the value of tradition and culture in the city of Banjarmasin, as well as perceptions that are formed and agreed upon by the public in seeing the symbol of the city of Banjarmasin as identity.