PRODUCT INTRODUCTION MODEL IN PEER SOCIAL NETWORK
Seeded word-of-mouth is one of the most popular marketing strategies that entrepreneurs and companies use, to introduce their products to a market. Seeded word-of-mouth processes start with the acquirement of seeds, which is the first customers of a product. This marketing strategy utilizes the f...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/42428 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |