PROPOSED DIGITAL MARKETING STRATEGY FOR BABY DISPOSABLE DIAPERS PRODUCT IN PT. CAHAYA
Much of the technology especially digital is now affecting Fast Moving Customer Good (FMCG) industry including diapers product. PT. CAHAYA is a Fast-Moving Consumer Good (FMCG) which sells disposable diaper product for children and adult. Increasing of smartphone user, internet penetration and using...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/42450 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |