IMPROVING STRATEGIES FOR MARKETING INSURANCE POLICY BASED ON DIGITAL MARKETING AND SOCIAL APPLICATION MEDIA ADOPTION, CASE STUDY AT PT ASURANSI BINAGRIYA UPAKARA

PT Asuransi Binagriya Company is one of the national companies engaged in general insurance business that began in 1990. Companies that start insurance business related to KPR-BTN housing that focuses on many regions and companies, as one of the tasks of the Bank Tabungan Negara in the effort of ong...

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Bibliographic Details
Main Author: Arrahman, Randy
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/42538
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Institution: Institut Teknologi Bandung
Language: Indonesia