FORMULATING BUSINESS STRATEGY TO GAIN SUSTAINABLE COMPETITIVE ADVANTAGE OF PT ASTRA INTERNATIONAL - DAIHATSU SALES OPERATIONS (AI - DSO)
Daihatsu cars in Indonesia are fully distributed by the management of PT Astra International through the sole agent, AI - DSO. Despite being the only agent of Daihatsu, AI - DSO is still suffering from declining sales growth, which can be seen from the declining sales in 2015 and 2017. Therefore, th...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/42653 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |