Offering RSS Feeds: Does It Help to Gain Competitive Advantage?

Nowadays, many Websites have adopted the really simple syndication (RSS) technology to deliver online content to visitors. In this paper, I build an analytical model to examine how the offering of RSS feeds impact the number of visitors, total traffic load, and profit of Websites in a competitive se...

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Bibliographic Details
Main Author: MA, Dan
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2009
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/448
https://ink.library.smu.edu.sg/context/sis_research/article/1447/viewcontent/OfferingRSSFeeds_07_04_2009.pdf
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Institution: Singapore Management University
Language: English