Offering RSS Feeds: Does It Help to Gain Competitive Advantage?

• Main Author: MA, Dan
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2009
• Subjects: Communication Technology and New Media; Computer Sciences; Management Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/448; https://ink.library.smu.edu.sg/context/sis_research/article/1447/viewcontent/OfferingRSSFeeds_07_04_2009.pdf
• Institution: Singapore Management University

Nowadays, many Websites have adopted the really simple syndication (RSS) technology to deliver online content to visitors. In this paper, I build an analytical model to examine how the offering of RSS feeds impact the number of visitors, total traffic load, and profit of Websites in a competitive se...