PROPOSED BUSINESS STRATEGY FOR UTARI HOTEL BANDUNG
Utari hotel is a non-star hotel located at Dago area, Bandung, West Java. The company operated since 1979 as a traditional inn and expand their service into a Hotel in 1996. In the near future, hotel room supply in Bandung is expected to grow by 3% in 2019 and 4% from 2019 to 2022 (JLL, 2019). On th...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/42683 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |