PROPOSED BUSINESS STRATEGY FOR HOTEL IN AIRPORT CITY (CASE STUDY : KUALANAMU INTERNATIONAL AIRPORT)

The aviation industry provides a considerable economic impact for an area or country. PT Angkasa Pura II (Persero) has been managing 16 airports, which one of them is Kualanamu International Airport (Deli Serdang). The Airport with 4-star status from SKYTRAX which is the second largest airport after...

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Main Author: Septiant, Andi
Format: Theses
Language:Indonesia
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Online Access:https://digilib.itb.ac.id/gdl/view/42841
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Institution: Institut Teknologi Bandung
Language: Indonesia
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spelling id-itb.:428412019-09-24T10:49:08ZPROPOSED BUSINESS STRATEGY FOR HOTEL IN AIRPORT CITY (CASE STUDY : KUALANAMU INTERNATIONAL AIRPORT) Septiant, Andi Manajemen umum Indonesia Theses Aerotropolis, Business Strategy, Business Model, SWOT analysis, QSPM Matrix INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/42841 The aviation industry provides a considerable economic impact for an area or country. PT Angkasa Pura II (Persero) has been managing 16 airports, which one of them is Kualanamu International Airport (Deli Serdang). The Airport with 4-star status from SKYTRAX which is the second largest airport after the Soekarno-Hatta International Airport (Banten) and has a quite large land area, so that the potential for further development. Currently, Kualanamu International Airport has an Aerotropolis Concept Area named Airport City covering an area of 200 HA, developed in 3 phases, which will now run is Phase 1 where Hotel Areas will be built. Hotel business creates a competition to meet market share that needs better service quality. For this reason, Kualanamu International Airport needs a policy and business strategy in the face of increasingly tight competition. This final project is made to analyze the current business of PT Angkasa Pura II (Persero), by analyzing the internal and external factors of the Hotel business environment in the Airport City area of Kualanamu International Airport today. Then, it is expected to analyze the Hotel Business Model Strategy that is appropriate for hotel businesses in the Airport City Area of Kualanamu International Airport to be developed and the final step is to analyze the results of the implementation hotel strategies in the Airport City Area of Kualanamu International Airport in the face of competition in the current era of global competition. To achieve the objectives of this study, the proposed business strategy used by the author is SWOT Analysis, then proceed with the decision making stage. The technique in question is the Quantative Strategy Planning Matrix (QSPM) technique. QSPM analysis tool is an analysis tool used to evaluate alternative strategic choices objectively according to internal and external factors that have been identified previously. Finally, the conclusion is based on the results of the analysis that has been done. text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
topic Manajemen umum
spellingShingle Manajemen umum
Septiant, Andi
PROPOSED BUSINESS STRATEGY FOR HOTEL IN AIRPORT CITY (CASE STUDY : KUALANAMU INTERNATIONAL AIRPORT)
description The aviation industry provides a considerable economic impact for an area or country. PT Angkasa Pura II (Persero) has been managing 16 airports, which one of them is Kualanamu International Airport (Deli Serdang). The Airport with 4-star status from SKYTRAX which is the second largest airport after the Soekarno-Hatta International Airport (Banten) and has a quite large land area, so that the potential for further development. Currently, Kualanamu International Airport has an Aerotropolis Concept Area named Airport City covering an area of 200 HA, developed in 3 phases, which will now run is Phase 1 where Hotel Areas will be built. Hotel business creates a competition to meet market share that needs better service quality. For this reason, Kualanamu International Airport needs a policy and business strategy in the face of increasingly tight competition. This final project is made to analyze the current business of PT Angkasa Pura II (Persero), by analyzing the internal and external factors of the Hotel business environment in the Airport City area of Kualanamu International Airport today. Then, it is expected to analyze the Hotel Business Model Strategy that is appropriate for hotel businesses in the Airport City Area of Kualanamu International Airport to be developed and the final step is to analyze the results of the implementation hotel strategies in the Airport City Area of Kualanamu International Airport in the face of competition in the current era of global competition. To achieve the objectives of this study, the proposed business strategy used by the author is SWOT Analysis, then proceed with the decision making stage. The technique in question is the Quantative Strategy Planning Matrix (QSPM) technique. QSPM analysis tool is an analysis tool used to evaluate alternative strategic choices objectively according to internal and external factors that have been identified previously. Finally, the conclusion is based on the results of the analysis that has been done.
format Theses
author Septiant, Andi
author_facet Septiant, Andi
author_sort Septiant, Andi
title PROPOSED BUSINESS STRATEGY FOR HOTEL IN AIRPORT CITY (CASE STUDY : KUALANAMU INTERNATIONAL AIRPORT)
title_short PROPOSED BUSINESS STRATEGY FOR HOTEL IN AIRPORT CITY (CASE STUDY : KUALANAMU INTERNATIONAL AIRPORT)
title_full PROPOSED BUSINESS STRATEGY FOR HOTEL IN AIRPORT CITY (CASE STUDY : KUALANAMU INTERNATIONAL AIRPORT)
title_fullStr PROPOSED BUSINESS STRATEGY FOR HOTEL IN AIRPORT CITY (CASE STUDY : KUALANAMU INTERNATIONAL AIRPORT)
title_full_unstemmed PROPOSED BUSINESS STRATEGY FOR HOTEL IN AIRPORT CITY (CASE STUDY : KUALANAMU INTERNATIONAL AIRPORT)
title_sort proposed business strategy for hotel in airport city (case study : kualanamu international airport)
url https://digilib.itb.ac.id/gdl/view/42841
_version_ 1821998711891296256