Creation of Jajak Pendapat’s Panel Retention Strategy Based on Customer Lifetime Value (CLV) Analysis

Jajak Pendapat is an online survey panel service business, its main business processes are connecting researcher to a targeted research panel, analysing survey results, and giving consultation to researcher based on the survey results analyses. The growing accumulative number of panel is not coher...

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Bibliographic Details
Main Author: Abner Janurwendo, Michael
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/43262
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Institution: Institut Teknologi Bandung
Language: Indonesia
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