SEGMENTATION OF ONLINE FRESH PRODUCTS’ CONSUMERS BASED ON INTENTIONS AS THE BASIS FOR DETERMINING TARGET MARKET AND AGRIPEDIA’S PROMOTION STRATEGIES

SEGMENTATION OF ONLINE FRESH PRODUCTS’ CONSUMERS BASED ON INTENTIONS AS THE BASIS FOR DETERMINING TARGET MARKET AND AGRIPEDIA’S PROMOTION STRATEGIES

The increase of technology users has caused a shift in patterns of offline shopping behavior to online shopping. In the past two years, online purchases of fresh food have raised by 15% globally. Agripedia, an online grocery platform selling fresh products in Indonesia, has a problem pertinent to de...

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Bibliographic Details
Main Author: Vindyasari, Muthia
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/43423
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/43423

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