SEGMENTATION OF ONLINE FRESH PRODUCTSâ CONSUMERS BASED ON INTENTIONS AS THE BASIS FOR DETERMINING TARGET MARKET AND AGRIPEDIAâS PROMOTION STRATEGIES
The increase of technology users has caused a shift in patterns of offline shopping behavior to online shopping. In the past two years, online purchases of fresh food have raised by 15% globally. Agripedia, an online grocery platform selling fresh products in Indonesia, has a problem pertinent to de...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/43423 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |