FACTORS AFFECTING CUSTOMERS' INTENTIONS TO USE PROMOTIONAL CODES ON ONLINE TRAVEL BOOKING PLATFORM
In this digital era, many kind of products include travel necessities for the tourism industry can almost always be purchased online. Major evolutionary trends in online booking platforms have been brought on by changes in consumer preferences and technological advancements. The decision to purchase...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78567 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |