Estimating mixture models in consumer segmentation
Mixture models are used in many fields to identify different sources of uncertainty. Market demand is an accumulation of each individuals' choice probabilities. Consumers with different preferences will be have different choice models. It is thus required to estimate the underlying choice model...
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| Format: | Final Year Project |
| Language: | English |
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Nanyang Technological University
2022
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| Online Access: | https://hdl.handle.net/10356/156310 |
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| Institution: | Nanyang Technological University |
| Language: | English |