Estimating mixture models in consumer segmentation

Mixture models are used in many fields to identify different sources of uncertainty. Market demand is an accumulation of each individuals' choice probabilities. Consumers with different preferences will be have different choice models. It is thus required to estimate the underlying choice model...

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Bibliographic Details
Main Author: Muhammad Hafiz Mohd Aziz
Other Authors: Yan Zhenzhen
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2022
Subjects:
Online Access:https://hdl.handle.net/10356/156310
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Institution: Nanyang Technological University
Language: English

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