ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI MAHASISWA ITB UNTUK MENGGUNAKAN TRANSPORTASI DARING (STUDI KASUS: KAMPUS INSTITUT TEKNOLOGI BANDUNG GANESHA)

• Main Author: Januar Pratama, Kevin
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/44192
• Institution: Institut Teknologi Bandung

Transportation plays a role in the continuity of human life. Along with advances in technology and information, online transportation services have emerged as one of the modes of transportation of choice in the city of Bandung. With the operation of this online transportation mobility options for individuals, including students will be increasingly diverse. To be able to find out how much influence this online transportation requires consideration of the factors that influence the use of online transportation modes. Information on the factors of using online transportation modes is known from students of online transportation users in the Bandung Ganesha Institute of Technology. Students of transportation users who have relatively short travel characteristics have the least travel intensity, so there is a tendency that these students will not use online mode again in the future. Additionally, students of online transportation users judge that the benefits are most felt when using online transportation is the convenience to get the online mode whenever and wherever, as well as a shorter travel time which ultimately causes the user to arrive at their destination in a timely manner. Factors that influence the selection of online transportation modes are gender, and the frequency of using online transportation modes in general, but the effect is not significant. Although the results of these influential factors are not significant, knowing the factors that influence the use of online transportation modes can be taken into consideration for many parties to perfect each other both from products and policies, and collaborate with each other for the creation of an integrated transportation system.