ANALYSIS OF COMPETITION ON CULINARY SMALL BUSINESS AND MARKETING STRATEGIES CASE STUDY OF ASIKIN AJA

Culinary is one of the creative industry sectors that provides the largest Gross Domestic Product (GDP) of 40.41 percent in this industrial sector among 15 other sectors. This is supported by the development of the increasing number of Micro, Small and Medium Enterprise rises (MSMEs), the latest dat...

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Bibliographic Details
Main Author: Zhafir Afif, Muhammad
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/45342
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Institution: Institut Teknologi Bandung
Language: Indonesia