BUSINESS STRATEGY FORMULATION FOR ART MERCHANDISE BRAND (CASE STUDY: GUTSY PRUNE)
Creative industries are the manifestation of creative economy which is a relatively recent economic construct that accentuates creativity as the main production factor in the economic activities. In Indonesia, creative industries hold a potential role in boosting the national economy by consistently...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/45731 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |