EVALUATING CUSTOMERSâ PERCEIVED ONLINE CHANNEL VALUE AND THEIR RELATIONSHIP WITH ONLINE CHANNEL SATISFACTION AND LOYALTY INTENTION IN FASHION MULTICHANNEL RETAILERS BASED IN JAKARTA, BANDUNG AND SURABAYA
Background: Fashion retailers have grown rapidly in Indonesia. At the same time in the past decade, multichannel retailers who own online and offline channels, have come into surface. This indicates relatively high usage of online channels. Customers? channel choice is highly related with customer p...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46036 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |