EFFECTS OF MULTICHANNEL RETAILING TOWARDS PURCHASE INTENTION OF HOUSEHOLD TEXTILES
Retail business has changed drastically in the past decade due to the latest development of information and communication technology and emerging online market. In general, consumers have respond enthusiastically with online retail continues to grow significantly for the past 20 years. Multi-channel...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/25536 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |