ANALYSIS OF PRODUCT ATTRIBUTES THAT INFLUENCE CUSTOMERS TOWARD A PURCHASE INTENTION OF ECO-FRIENDLY HOUSEHOLD PRODUCTS
Household plastic waste is one of the biggest contributors to waste problems in Indonesia and it raises the awareness in the community of the importance of protecting the environment. It is triggering the business sector to innovate eco-friendly household products. Now, many businesses are compet...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/67077 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |