MILLENNIAL GENERATION CUSTOMER'S PERCEPTION TOWARD ECO-FRIENDLY PRODUCTS IN INDONESIA
Indonesia has many creative industries that utilize the waste materials to generate a product. Most of creative products using waste materials are more expensive than the conventional because they need more time to produce and have difficulty in the process. It is contrary to the customer’s deman...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/31344 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |