AN ANALYSIS OF HOUSEWIVES AWARENESS AND READINESS AS POTENTIAL CUSTOMERS OF ECO-FRIENDLY HOUSEHOLD GOODS COMPANY IN INDONESIA

People’s awareness regarding sustainable and eco-friendly living and knowledge of environmental responsibility in Indonesia are increasing. It is supported by a survey held in 2018 state that women are greener than men. But in the reality, data from the Ministry of Environment and Forestry in 2020 r...

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Bibliographic Details
Main Author: Pritta Alfina, Pricilla
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/67030
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Institution: Institut Teknologi Bandung
Language: Indonesia