AN ANALYSIS OF HOUSEWIVES AWARENESS AND READINESS AS POTENTIAL CUSTOMERS OF ECO-FRIENDLY HOUSEHOLD GOODS COMPANY IN INDONESIA
People’s awareness regarding sustainable and eco-friendly living and knowledge of environmental responsibility in Indonesia are increasing. It is supported by a survey held in 2018 state that women are greener than men. But in the reality, data from the Ministry of Environment and Forestry in 2020 r...
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Main Author: | Pritta Alfina, Pricilla |
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Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/67030 |
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Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
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