CONSUMER PERCEPTION ON DIAN SASTRO AS A BRAND AMBASSADOR IN ADVERTISING CAMPAIGN OF BUKALAPAK
Brand Ambassador is one of the promotional strategies that are often used by companies as a tool to communicate products or services to the public. Brand ambassadors are closely related to celebrity figures that are used as icons of products or services, not just as icons, celebrity figures are u...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46048 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |