MARKETING STRATEGY TO INCREASE CUSTOMERS AWARENESS FOR PREMIUM SERVICE PT PLN (PERSERO)
PT PLN (Persero) in September 2017 launched PLN Premium. The launch of the service product is one of the strategic initiatives taken by PLN in increasing company profitability in accordance with the mandate in Law No.19 of 2013 concerning the purpose of establishing a State-Owned Public Corporation...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46286 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |