MARKETING STRATEGY TO INCREASE CUSTOMERS AWARENESS FOR PREMIUM SERVICE PT PLN (PERSERO)

MARKETING STRATEGY TO INCREASE CUSTOMERS AWARENESS FOR PREMIUM SERVICE PT PLN (PERSERO)

PT PLN (Persero) in September 2017 launched PLN Premium. The launch of the service product is one of the strategic initiatives taken by PLN in increasing company profitability in accordance with the mandate in Law No.19 of 2013 concerning the purpose of establishing a State-Owned Public Corporation...

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Bibliographic Details
Main Author:	Sugiarto, Ina
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/46286
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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