MEASURING AND IMPROVING EMPLOYEE ENGAGEMENT (A STUDY IN PT SVARA INOVASI INDONESIA)

• Main Author: Kurnia Oktanofa, Adam
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/46389
• Institution: Institut Teknologi Bandung

For the past 15 years, radio and music industry trend is decreasing. One of the causes is “disruption” from Radio Internet Pureplay such as Spotify, Joox, etc. Svara came with “Beyond Disruption” concept that can be saved radio and music industry by starting Radio Digital Transformation. Nowadays, the growth of IT Start-Up Company keeps increasing. which also followed by the increased number of skilled IT workers. As two of these keep growing, the turnover rate over the IT Company also increases. Most of the employees resigned and moved to another company for a short period of time. This high turnover rate causes decrease in productivity that affected the revenue of the company since the engagement of the employee level still low. In this paper, PT Svara Inovasi Indonesia will be studied and improved about their employee engagement to stay competitive with competitors. The factors of employee engagement level on the organization are measured through the data collected by way of questionnaire. The main objective of the study was to analyze and interpret the employee engagement level and improving those levels of engagement. To measure employee engagement with suggestive improvements, the study uses 3 models; Gallup Q12, Aon-Hewitt Employee Engagement Driver, and Deloitte Simply Irresistible Organization model. The purpose of this paper to measure and improving employee engagement levels on PT Svara Innovasi Indonesia. The result came out and identified that among the employee that recognition and work-life balance could be improved to increase engagement level, productivity and reducing turnover. Rewards and incentives are significantly associated with employee performance.