PROPOSED COMMERCIALIZATION STRATEGY FOR COSPLAY COSTUME COMMISSIONING SERVICE (CASE STUDY: ROSSO COSPLAY)

Cosplay or costume-playing is an activity where someone wears costumes, property, and accessories to resemble a fictional character.In Indonesia, cosplay emerged as a subculture since the early 2000s where Japanese animation series are still aired on national television. The development of cosplay i...

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Bibliographic Details
Main Author: Bintang Akbar, Radheksa
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/46488
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Institution: Institut Teknologi Bandung
Language: Indonesia