LEVERAGING OMNI CHANNEL TO INCREASE REVENUE IN NON-PASSENGERS BUSINESS OF PT. KERETA COMMUTER INDONESIA
Since 2011, KRL or EMU (Electrical Multi Units) has been consistently operated on railway based transportation in Jakarta to serve citizen all day, from 4.30 AM until 11.30 PM. Their brand name is called “COMMUTERLINE”. They become the backbone of city transportation that are connecting Jakarta, Bo...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46567 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |