VALUE PROPOSITION STRATEGY IN INDONESIA TELECOMMUNICATION INDUSTRY

• Main Author: Jaka Utama, Dedy
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/46589
• Institution: Institut Teknologi Bandung

The development of digital technology is unfortunately very fast has caused telecommunications operators to rethink their business models. In recent years, telecommunications operators have experienced flat or moderate revenue growth because their core communications and text messaging business has declined from year to year due to the use of over the top (OTT) platforms such as WhatsApp, Telegram, WeChat, Skype, and many others, which has harmed the telecommunications industry. PT. ELSE strives to utilize their infrastructure and network to build products and services that will lead to higher customer interaction, thereby creating better margins. For this reason, cellular service providers must change and determine their best strategies so that they can attract new or existing customers, create comparative values and manage customers that generate new revenue. The value proposition in relation to customer experience has become one of the main challenges raised by telecommunications companies today, especially PT. ELSE as the market leader in Indonesia.