MARKETING PROGRAM FOR PT. TIRTA INVESTAMA (DANONE WATERS) TO MAINTAIN THE MINERAL WATER MARKET COMPETITION
With the increasing demand for mineral water in the community, the more mineral water products with various packages. This is indicated by the number of new mineral water brands, both local and foreign brands, which have been marketed in recent years (Nielson 2018), which are spread in general trade...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46599 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |