PROPOSED CUSTOMER RETENTION STRATEGY FOR OVO (PT VISIONET INTERNASIONAL)

PT Visionet Internasional is a fin-tech startup that builds a digital platform through OVO app in aiming to simplify life by providing amazing rewards and deals through merchant partners, simple payment and smart financial services. E-wallet apps owned by fin-tech company have increased in this year...

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Bibliographic Details
Main Author: Shofiyah Nasution, Ghina
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/46605
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Institution: Institut Teknologi Bandung
Language: Indonesia