PROPOSED BUSINESS STRATEGY AT PT. VJAH LUBRICANTS TO IMPROVE THE REVENUE

PT. VJAH Lubricants is a lubricant company which has a domestic market segmentation ranging from retail or automotive, industry, key accounts, key accounts non-brand, and key accounts Lube Based Oil (LBO). Furthermore, the company has an overseas market whose segmentation is finished product and Lub...

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Bibliographic Details
Main Author: Adhisthana Nugraha, Faisal
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/46608
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Institution: Institut Teknologi Bandung
Language: Indonesia