PROPOSED BUSINESS STRATEGY IN HOME INTERNET BROADBAND SEGMENT TO INCREASE REVENUE (CASE STUDY: PT SMARTFREN)
This research is about Smartfren’s market development strategy to gain sustainable competitive advantage in the long run that will ensure subscribers growth and revenue growth. To strengthen business portfolio, Smartfren could enter new markets or new customers with existing products offering (with...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/65369 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |