PROPOSED BUSINESS STRATEGY FOR MIRAI JEWELRY TO INCREASE SALES REVENUE THROUGH ORGANIC ENGAGEMENT ON INSTAGRAM
Mirai Jewelry is a fashion brand on Instagram which specialized on personal jewelry, with “Simple, Personal, Unique, Elegant, and Affordable” as its core branding values. The brand had managed to get around 50.000 followers in 1 year and was able to get more than 2% average monthly engagement for it...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46875 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |