PROPOSED BUSINESS STRATEGY FOR MIRAI JEWELRY TO INCREASE SALES REVENUE THROUGH ORGANIC ENGAGEMENT ON INSTAGRAM
Mirai Jewelry is a fashion brand on Instagram which specialized on personal jewelry, with “Simple, Personal, Unique, Elegant, and Affordable” as its core branding values. The brand had managed to get around 50.000 followers in 1 year and was able to get more than 2% average monthly engagement for it...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46875 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
