PROPOSED NEW PRODUCT DEVELOPMENT AND VALUE PROPOSITION USING DESIGN THINKING CASE STUDY: KETIKAKU
Ketikaku had been running since February 2019. During the past 7 months, Ketikaku managed to get 197 users with 50 story contents. However, the growth was very slow. Ads and other promotional methods had been used to increase the number of users, but the bounce rate of visitor to the Ketikaky web pa...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/46945 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |