OPTIMIZING MARKETING STRATEGY TO INCREASE TOUR SALES OF YO! HOLIDAY TOURS & TRAVEL
Yo! Holiday is a company which engaged in the ticketing world at the beginning, but began to shift into an outbound tourism company due to the threat of the ticket business by online travel agents. It was established at the end of 2012, although the growth rate has risen but it still remains below t...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47046 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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