DEVELOPMENT OF CUSTOMER EXPERIENCE MODELS AND ITS IMPACT ON INTENTION TO USE MOBILE COMMERCE
Internet is getting faster has brought a big and fast change. Internet is not only as a communication tool but also as a business tool or conducted buying and selling transactions online or e-commerce (Klaus, 2013). The most frequently used devices in Indonesia to connect to the internet based on th...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47127 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |