MONETIZATION OF PASSENGERS OF TRANSJAKARTA AS NEW DIGITAL REVENUE STREAM THROUGH ESTABLISHMENT OF DIGITAL BUSINESS PLATFORM
Transjakarta is in their attempt to look for alternate revenue sources apart from farebox revenue. This is due to the fact to subsidy reduction from the government of Jakarta, which could be anticipated to have linear trend in upcoming years. On the other hand, Transjakarta is sitting on a gold mine...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47558 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Transjakarta is in their attempt to look for alternate revenue sources apart from farebox revenue. This is due to the fact to subsidy reduction from the government of Jakarta, which could be anticipated to have linear trend in upcoming years. On the other hand, Transjakarta is sitting on a gold mine of its massive passenger traffic data, in which with the right data management, they could turn it to become corporate data asset.
In the era of interconnected world, establishment of Digital Business Platform to utilize those data asset could be an option to generate new digital revenue stream. Digital Business Platform will also be important technology foundation towards Transport 4.0, whereby it will be the center of collaboration among various stakeholders in Transjakarta ecosystem. The same platform will help Transjakarta to provide over and above transportation services to increase customer excellence, so called passenger experience. |
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