MONETIZATION OF PASSENGERS OF TRANSJAKARTA AS NEW DIGITAL REVENUE STREAM THROUGH ESTABLISHMENT OF DIGITAL BUSINESS PLATFORM
Transjakarta is in their attempt to look for alternate revenue sources apart from farebox revenue. This is due to the fact to subsidy reduction from the government of Jakarta, which could be anticipated to have linear trend in upcoming years. On the other hand, Transjakarta is sitting on a gold mine...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47558 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |