PROPOSED BUSINESS STRATEGY FOR MUSLIM CENDEKIA ISLAMIC PRIMARY SCHOOL TANGERANG

Muslim Cendekia is a foundation that established several Education services, one of which was an Islamic Elementary School since 2006 in Tangerang. School participation in Tangerang is of high value, as is the development of school students from year to year in the region. However, Muslim Scholar Pr...

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Bibliographic Details
Main Author:	Khalid, Muhammad
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/47578
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Institution:	Institut Teknologi Bandung
Language:	Indonesia

id	id-itb.:47578
spelling	id-itb.:475782020-06-10T16:24:58ZPROPOSED BUSINESS STRATEGY FOR MUSLIM CENDEKIA ISLAMIC PRIMARY SCHOOL TANGERANG Khalid, Muhammad Indonesia Theses SWOT Analysis, BMC, Muslim Cendekia Islamic School, 7P Marketing Mix, STP. INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/47578 Muslim Cendekia is a foundation that established several Education services, one of which was an Islamic Elementary School since 2006 in Tangerang. School participation in Tangerang is of high value, as is the development of school students from year to year in the region. However, Muslim Scholar Primary Schools have decreased in the number of their students. To find out the cause, the authors use business situation analysis using PEST, porter five forces, competitor analysis, business model canvas, STP, VRIO, marketing mix. Data collection methods include primary through questionnaires and interviews and secondary through news articles, websites, industry reports, journals, and books. After the data is collected, a SWOT analysis is used to develop the strategies needed to increase the number of student admissions in Muslim Scholars. This strategy is focused on establishing positioning to the target market and proposing a 7P marketing mix. text
institution	Institut Teknologi Bandung
building	Institut Teknologi Bandung Library
continent	Asia
country	Indonesia Indonesia
content_provider	Institut Teknologi Bandung
collection	Digital ITB
language	Indonesia
description	Muslim Cendekia is a foundation that established several Education services, one of which was an Islamic Elementary School since 2006 in Tangerang. School participation in Tangerang is of high value, as is the development of school students from year to year in the region. However, Muslim Scholar Primary Schools have decreased in the number of their students. To find out the cause, the authors use business situation analysis using PEST, porter five forces, competitor analysis, business model canvas, STP, VRIO, marketing mix. Data collection methods include primary through questionnaires and interviews and secondary through news articles, websites, industry reports, journals, and books. After the data is collected, a SWOT analysis is used to develop the strategies needed to increase the number of student admissions in Muslim Scholars. This strategy is focused on establishing positioning to the target market and proposing a 7P marketing mix.
format	Theses
author	Khalid, Muhammad
spellingShingle	Khalid, Muhammad PROPOSED BUSINESS STRATEGY FOR MUSLIM CENDEKIA ISLAMIC PRIMARY SCHOOL TANGERANG
author_facet	Khalid, Muhammad
author_sort	Khalid, Muhammad
title	PROPOSED BUSINESS STRATEGY FOR MUSLIM CENDEKIA ISLAMIC PRIMARY SCHOOL TANGERANG
title_short	PROPOSED BUSINESS STRATEGY FOR MUSLIM CENDEKIA ISLAMIC PRIMARY SCHOOL TANGERANG
title_full	PROPOSED BUSINESS STRATEGY FOR MUSLIM CENDEKIA ISLAMIC PRIMARY SCHOOL TANGERANG
title_fullStr	PROPOSED BUSINESS STRATEGY FOR MUSLIM CENDEKIA ISLAMIC PRIMARY SCHOOL TANGERANG
title_full_unstemmed	PROPOSED BUSINESS STRATEGY FOR MUSLIM CENDEKIA ISLAMIC PRIMARY SCHOOL TANGERANG
title_sort	proposed business strategy for muslim cendekia islamic primary school tangerang
url	https://digilib.itb.ac.id/gdl/view/47578
_version_	1822927705676447744

PROPOSED BUSINESS STRATEGY FOR MUSLIM CENDEKIA ISLAMIC PRIMARY SCHOOL TANGERANG

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