DEVELOPMENT OF SOCIAL MEDIA MARKETING STRATEGY FOR APPAREL RENTAL BUSINESS (CASE STUDY: GEMALA ATELIER)
Gemala Atelier is an online business engaged in the fashion industry, which focuses on apparel rental. Inspired by the very fast fashion development in Indonesia, Gemala Atelier offers a rental system that expected to change the lifestyle of women in Indonesia to be more efficient. The market target...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/47609 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |